Marketing Plan Checklist | Business Insights

Work through the checklist

Step 1Define your best-fit customer and their most pressing problem.Step 2Write a clear offer and one primary call to action.Step 3Choose two channels that fit your audience and available capacity.Step 4Set a realistic budget and assign one owner per activity.Step 5Track qualified enquiries and customers by channel.Step 6Review results monthly and record the next experiment.

Make it your own

Use these prompts as a starting point. Adapt them to your business, available resources, and local requirements.

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