Build Your Customer Acquisition System

Follow the steps

Step 1Interview a few existing or potential customers about their needs and alternatives.Step 2Choose one segment and articulate its problem in clear language.Step 3Develop an offer with a specific scope and an easy next step.Step 4Select one primary channel and prepare consistent, useful content.Step 5Record enquiries, follow-up, and outcomes in a simple shared tracker.Step 6Review monthly and improve the weakest stage before adding channels.

Make it your own

Use these prompts as a starting point. Adapt them to your business, available resources, and local requirements.

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